Grow Therapy Review 2024 – All Features, Pricing and Pros & Cons

We write our honest reviews but this page may contain affiliate links, with some of the partners mentioned, to support this website. Read more here

How We Reviewed Grow Therapy

We follow a rigorous reviewing process that includes first-hand testing, thorough research, user reviews, and transparent methodology. Our reviewers are editorially independent, so you can trust their recommendations.


Is Grow Therapy Worth it?

If you’re dealing with mental health challenges and looking for therapy that’s easy to access and won’t break the bank, Grow Therapy is definitely worth considering! They have a variety of therapy options available, all provided by licensed professionals who really know their stuff. Plus, they give you the freedom to choose between virtual sessions and meeting in person, whichever works best for you.

One thing that sets Grow Therapy apart from other platforms is that they accept most major insurance plans. This means that whether you’re an individual, a couple, or a family seeking therapy services, you won’t have to worry about footing the entire bill. It’s a fantastic perk that makes Grow Therapy an excellent choice for anyone seeking affordable and high-quality therapy.

How We Calculate Score

Our rating system assigns brand scores on a scale of up to 5. To arrive at these scores, we use a weighted formula that considers TrustPilot ratings, User Engagement scores, and our staff’s experience with the platforms.


Grow Therapy

4.5 out of 5
  • Easy to Use
  • Huge Insurance Coverage
  • Affordable
  • Online or In-person Therapy
  • Licensed Therapists

Grow Therapy Pros & Cons


  • Accepted by most insurances

  • Virtual or in-person sessions available

  • Affordable pricing

  • A lot of therapists to choose from

  • Great customer support


  • Not available in every state

  • No Mobile App

  • No Free Trial

What is Grow Therapy?

Grow Therapy is a mental health service that provides therapy options for individuals seeking professional support. It offers a wide range of therapeutic services to address various mental health difficulties. Grow Therapy aims to make therapy more accessible and convenient by offering both virtual and in-person therapy sessions.

Mental healthcare can often be inaccessible for individuals living in regions where mental health services are scarce or completely unavailable due to a shortage of providers. These areas face the challenge of not having enough therapists to meet the demand, making it difficult for people to access the care they need.

In light of this issue, Grow Therapy is committed to addressing these concerns and striving for greater accessibility. As a therapy service, Grow Therapy aims to assist therapists in accepting insurance, facilitating smoother scheduling and billing processes. By working towards these goals, Grow Therapy seeks to make mental health care more attainable and convenient for individuals in mental healthcare deserts.

How Grow Therapy Works - Grow Therapy Features

Additionally, Grow Therapy stands out for its acceptance of most major insurance plans. This makes it a great option for individuals, couples, or families seeking therapy services, as it helps to minimize the financial burden associated with mental health care.

Whether you’re dealing with anxiety, depression, relationship issues, or any other mental health concern, Grow Therapy provides a supportive environment and tailored treatment plans to help you grow and thrive.

Mental Health Services Offered By Grow Therapy

Overall, Grow Therapy treats a wide range of mental health and personal growth issues. Here are some of them:

  • Anxiety
  • Depression
  • ADHD
  • OCD
  • Trauma
  • Grief
  • Relationship problems
  • Parenting issues
  • LGBTQIA+ issues
  • Career counseling
  • Life coaching
  • Eating disorders
  • Body image issues
  • Sleep problems
  • Self-esteem issues
  • Anger management
  • Stress management
  • Coping skills
  • Communication skills
  • Assertiveness training
  • Relationship enhancement
  • Personal growth

Grow Therapy also offers a specialized therapy program for couples.

Licensed Therapists

One of the standout features of Grow Therapy is its team of licensed professionals who specialize in 30 specialties covering different areas of mental health. They are highly qualified and experienced in helping individuals navigate their mental health challenges effectively.

Available in the District of Columbia and the following states:

  • Alabama
  • Arizona
  • Arkansas
  • California
  • Connecticut
  • Delaware
  • Florida
  • Georgia
  • Hawaii
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maryland
  • Massachusetts
  • Michigan
  • Minnesota
  • Mississippi
  • Missouri
  • Montana
  • Nevada
  • New Hampshire
  • New Jersey
  • New York
  • North Carolina
  • Ohio
  • Pennsylvania
  • Tennessee
  • Texas
  • Utah
  • Virginia
  • Washington
  • Wisconsin

Grow Therapy has more insurances accepted in certain states than others, but in states with lower insurance coverage they are working to add additional partnerships and cover a higher percentage of plans soon.

In-Person Sessions

Booking an in-person session is just as simple as booking a virtual session. You have the freedom to select a therapist in your local area and are presented with a convenient calendar displaying their availability. The direct access to calendars makes it easy to find a suitable appointment time. In fact, appointments are often available within a mere two days, ensuring prompt access to the care you need.

When it comes to payment, Grow Therapy ensures a seamless experience for both in-person and virtual sessions. If you’re utilizing insurance coverage, Grow Therapy takes care of the billing process with your insurer, streamlining your experience. You can check if your insurance is accepted by the provider on the booking page. Alternatively, if you prefer to pay directly using a credit or debit card, you will be charged once your appointment concludes. This straightforward approach allows you to focus on your therapy session without any additional financial stress.

Text Therapy Sessions

Text therapy is not currently available through Grow Therapy. However, they offer three alternative appointment options: phone sessions, virtual chat sessions, or in-person sessions.

Does Grow Therapy Take Insurance?

Yes, it does! Grow Therapy is specifically crafted to assist individuals in locating therapists who accept insurance, resulting in significant savings on their part. Insurance coverage holds paramount importance for Grow Therapy users, as most of them possess some form of health insurance.

Upon entering your insurance details on the platform, you will find a convenient link that allows you to promptly check your plan for coverage information. Additionally, you can contact your insurance company directly to inquire about the specifics of your plan’s coverage.

Insurance Plans That Grow Therapy Accepts

(Note: Insurance coverage varies by state)

Insurance Provider
Aetna Evernorth Optum
Cigna Medicaid UnitedHealthcare Student Resources
Independence Blue Cross UnitedHealthcare Life Insurance Bind
United Medical Resources Anthem Highmark
All Savers Florida Blue OptumHealth Complex Medical Conditions
Medicare UnitedHealthcare Shared Services Blue Cross Blue Shield
AvMed Golden Rule Humana
Oscar Carefirst Husky Health

Please note that while Grow works with all of the above insurances, coverage does vary by state. During the signup process on the website, you can verify your eligibility for insurance coverage by first entering your state.

Should your plan encompass mental health services, Grow Therapy will handle the billing process directly with your insurance company.

Nevertheless, it’s important to note that mental health insurance coverage can vary significantly based on your specific plan and provider. It is advisable to consult with your insurance company in order to grasp the extent of your coverage and any potential costs you may bear prior to scheduling therapy sessions. By doing so, you can make informed decisions about your therapy journey while minimizing any unexpected financial burdens.

Commitment to Inclusivity and Non-Discrimination

At Grow Therapy, inclusivity and non-discrimination are of utmost importance. They adhere to all applicable Federal and State civil rights laws and ensure that everyone is treated fairly and without bias. Regardless of race, color, national origin, age, disability, or sex, Grow Therapy welcomes and supports individuals equally.

To ensure effective communication with people with disabilities, Grow Therapy offers free interpretation services. This includes qualified sign language interpreters and language interpretation services for those whose primary language is not English. They are dedicated to creating an inclusive and accessible environment for everyone.

Who Can Benefit from Grow Therapy?

Grow Therapy caters to individuals who prefer the convenience of virtual appointments while seeking traditional weekly or monthly sessions with a therapist. If you’re looking for the flexibility of online therapy but still want the consistency of regular sessions, Grow Therapy could be an excellent fit for you.

Moreover, if you desire the convenience of browsing through therapist profiles and booking sessions online, while still opting for in-person therapy, Grow Therapy offers a wide variety of therapists to choose from, making it a suitable option.

The topics and issues that Grow Therapy providers can address are diverse and inclusive. They include ADHD, anxiety, depression, OCD, and offer specialized counseling for children, adolescents, couples, and individuals in the LGBTQIA+ community. 

Grow Therapy is a versatile platform that accommodates those seeking virtual sessions with a traditional therapy structure, as well as individuals who prefer in-person therapy with the convenience of online access. Their wide range of therapists and expertise in addressing various topics and issues make Grow Therapy an inclusive and supportive option for diverse individuals seeking mental health support.

How to Get Started With Grow Therapy

To begin your journey with Grow Therapy, visit their website and locate the “Find a Therapist” button in the top right-hand corner or select the “Find a Therapist” button directly below the 4 value props

Clicking on it will take you to the next screen, where you’ll find a variety of options to refine your search. These options include specifying whether you prefer virtual or in-person care. It’s important to note that choosing the latter option may limit the availability of therapists.

Next, select your state, insurance provider, or payment preference, and indicate the specific mental health concerns you are seeking help for. Once you’ve made your selections, simply click on the “Search” button. This will generate a list of therapists available in your area, and you can click on their names to access their profiles and detailed information.

By following these steps, you can easily explore and connect with therapists through Grow Therapy’s user-friendly website, allowing you to find the right mental health support that suits your preferences and needs.

Grow Therapy Pricing: How Much Does Grow Therapy Cost?

At Grow Therapy, you won’t find any monthly therapy plans or subscription services. Since each therapist operates independently, pricing can vary significantly when paying out-of-pocket.

The pricing structure at Grow Therapy varies depending on the therapist you select, as each therapist sets their own hourly rate. On average, therapists charge between $0 and $120 for a 60-minute session, allowing you to find a rate that suits your budget.

Compared to other online platforms that also follow a pay-as-you-go model, Grow Therapy offers slightly more affordable rates on average. It’s important to consider that without insurance coverage, counseling through Grow Therapy can become expensive, particularly if you require weekly appointments and choose a therapist who charges $150 per session. Costs can add up quickly in such cases.

How to Switch Therapists at Grow Therapy?

If you’re feeling like your current therapist isn’t the right fit, rest assured that you have the freedom to change therapists without any additional charges (though you should confirm your new therapist also accepts your insurance). It’s always a good idea to have an open and honest discussion with your current therapist about any concerns or issues you may have. They are dedicated to addressing your needs and ensuring a seamless transition to a therapist who better suits you.

To initiate the process of switching therapists, simply access the user-friendly client portal and schedule an appointment with a different provider. At Grow Therapy, they have a diverse team of licensed therapists, each with their own areas of specialization and valuable experiences. With the extensive network, you can be confident in finding a therapist who perfectly aligns with your unique requirements.

Step by Step:

  • Go to your Grow Therapy client portal.
  • Click on the “My Therapist” tab.
  • Click on the “Request a New Therapist” button.
  • Enter a brief reason why you would like to switch therapists.
  • Click on the “Submit” button.

How To Cancel or Pause a Grow Therapy Subscription

At Grow Therapy, you have the convenience of canceling or rescheduling appointments up to 24 hours prior to your scheduled session without incurring any charges. In your confirmation email, you’ll find helpful links to easily modify your appointment when needed.

However, it’s important to note that if changes are made within the 24-hour window or if you miss your appointment without providing a 24-hour notice, a cancellation fee can be billed. This policy aims to ensure that therapists’ time is respected while still allowing flexibility for clients when unforeseen circumstances arise.

Grow Therapy FAQs

Grow Therapy is a mental health service that provides therapy options for individuals seeking professional support. It offers virtual and in-person therapy sessions with licensed therapists specializing in various mental health areas.


Yes, Grow Therapy accepts most major insurance plans, making it an affordable option for individuals, couples, and families seeking therapy services.

No, Grow Therapy does not offer a free trial option.

Grow Therapy’s licensed therapists specialize in 30 different mental health specialties, including anxiety, depression, ADHD, OCD, and specialized counseling for children, adolescents, couples, and individuals in the LGBTQIA+ community.

Pricing varies based on the therapist selected, as each therapist sets their own hourly rate. On average, therapists charge between $0 (possible with insurance) and $120 for a 60-minute session.

Yes, you can switch therapists without any additional charges. Simply schedule an appointment with a different provider through the client portal.

For Emergency Situations

If you are in a mental health crisis, it is important to seek immediate help. Online therapy can be a great resource for ongoing mental health care, but it is not appropriate for immediate crisis situations.

If you are having suicidal thoughts or plans, or if you are feeling like you might harm yourself or others, please call 911 immediately. You can also reach the National Suicide Prevention Lifeline at 988 for free and confidential support.

Here are some other resources that can help if you are in crisis:

  • Crisis Text Line: Text HOME to 741741
  • The Trevor Project: 1-866-488-7386
  • National Alliance on Mental Illness (NAMI): 1-800-950-NAMI (6264)
    Please remember that you are not alone, and there is help available. If you are in crisis, please reach out for support.

Bottom Line

Grow Therapy strives to make therapy accessible and is dedicated to advocating for improved access to mental health care. It offers prompt scheduling, accepts insurance, and provides a seamless payment experience. Overall, Grow Therapy is a worthwhile option for individuals seeking affordable and high-quality therapy, especially if they have insurance coverage.

Related Topics:

Get matched with a therapist using BetterHelp

We may receive compensation from BetterHelp if you purchase services through the links provided.